How To Generate Leads and Build A List
This article will show you step-by-step, topic-by-topic, and tool-by-tool what you really need to know in order to generate leads and build a list the easiest way possible, using the most effective lead generation and list building tools.
What is Lead Generation and List Building all about?
List building is a continuous process of adding new and updated subscribers to your list. Your list basically refers to a list of your potential customers contact information that can be contacted in the future.
A list is the most powerful way to promote your products to your potential audience. With sound lead generation techniques and campaigns, your company will increase brand awareness, build relationships, generate qualified leads, and ultimately close deals. The more leads you generate from your website, the more profit you will receive.
If you do not yet have an email list, you are missing out. It does not matter what you are selling or promoting, a list is an essential marketing tool. It creates an inner circle of perhaps hundreds or thousands of people who understand your business and have an interest in what it does. And it allows you to easily and profitably communicate with this inner circle on a daily basis.
In short, if you do not have a list, you need one. And, if you have a bad, unresponsive list, then you need to begin developing a better one and cultivating the people on your current list.
How does list building work?
List building is a critical tool to reach your business goals. Building your email list lets you connect with customers (and potential customers) and satisfy their requirements. With the effective use of list building, you will have a huge base of customers, and earn more profits in the long run.
Building a strong, responsive list is no easy task. If it were, everyone would have one. That said, there are lots of great ways to generate leads and build your list. The video below discusses one, several more good ways are provided below.
How is Lead Generation generally used?
You can easily enhance your growth opportunities for your business (as well as for others in the case of affiliate marketing) as you continue generating leads and building your email list.
List building helps your business sell various products and services to your customers. By using precise, compact emails, you will inform and inspire customers to consider your most updated promotional offers catering to their needs, wants, and even prior purchases. It also helps a business to enhance their customer retention.
You can build and foster customer relationships by building and caring for your subscribers. When you send them mails regarding your products, you develop a closer connection with your customers. They will experience a feeling of belongingness and subsequently want to stay with you in the long run.
Why building a list should be a continuous business affair?
List generation is a never-ending process because typical lists decrease by 25% year by year because of changes in contact information and opt-outs from your subscriber list. So, an email marketer always has to be on his toes to generate leads in spite of people unsubscribing.
Why Should Your Business Build a List of Potential Customers?
Lead generation is still the focal point of running a successful online business since it enables you to change followers into paying customers . . . and you can continue serving your customers by creating a Buyers list. There are many online marketing strategies available that create a list of profitable leads such as SEO, PPC, CPM, Article writing, banner advertising, solo ads, etc.
You can use any of these techniques (and many others) to build your list, and each and every method has its own pros and cons. If you want a lifetime value and rapid growth for your business then you must start building your list to get better results. Lead generation is used by education institutes, internet marketers, insurance agencies and other businesses. In fact, generating leads for these companies can be a highly profitable business all on its own.
To get new subscribers, you can use free and/or paid techniques. Free techniques tend to be slow and anything but "free" in terms of your time. Paid marketing techniques can be "Hit or Miss" depending your ability to write effective ads that target people genuinely interested in what you are offering. Hybrid techniques can be extremely effective even providing guaranteed subscribers looking for exactly what you are offering every day (see the lead science discussion below).
Here are a few of the benefits of effective email marketing:
Typically, first time visitors to an unfamiliar website will not make a purchase at that moment. However, a subscriber who receives your emails on daily basis has a higher chance of making a purchase as he feels connected to you. The typical break point is after 7 emails; in other words, you need to send at least 7 emails to convert most people if they are not familiar with you, your company, or your website.
Once visitors subscribe to your list, you can advertise your product to them for a long time. The bigger your subscriber list gets, the more closed deals you will have. In fact, the rule of thumb is you can expect to make a dollar per month per subscriber. That will, of course, depend on your business, the products and services, and brand recognition, but for most online companies, 100 subscribers averages to $100 per month whereas 10,000 subscribers averages to $10,000 per month. By that metric, you obviously want to build your list as large as possible. Highly targeted leads trigger more sales toward your business which help you increase conversions and company revenue.
Enhance customer awareness:
List building enables you to be in contact with your customers more frequently. By posting on social media and sending regular email and newsletters, you can grab your visitors attention, tell them about your business and products, how to use and benefit from them, and take potential buyers to the next level.
You need to keep in mind what your visitors expect from you. When they want to buy something, you will be their first choice because they are connected with you. You can also recall your past audience and contact new visitors with email-campaign, display advertising and different campaign channels. This will add an extra edge in brand reputation and boost your list and revenue.
Promote upsells, downsells, and cross sales:
If a prospect has left your sales funnel at a particular point, it is important for you to determine the reasons why. Use lead generation software to establish their interests, and communicate with the sales team to establish what concerns, queries or questions they had. Track which pages, products, and services users expressed an interest in and working out which stage of the sales process they left your site.
Also review any concerns presented to your marketing team via email so these can be passed on to the sales department. The marketing department can target these prospects with specific content tailored to their needs in an attempt to re-nurture them back into your sales funnel
Measure all your results:
List building provides you with valuable insight regarding your target market interaction with your marketing material. You can assess who opens your mail, how long they spend reading it, which links they click and how many subscribers unsubscribe.
With list building, you capture leads and contact information about your visitors like email, contact numbers and companies, etc. This will help you to know which visitors are converted into paying customers.
List building facilitates measuring of the results to a great extent. Lead generation provides measurable results that you and your team can use to improve your marketing strategy.
Guarantee a Huge Return On Investment (ROI):
List building enables increased Return On your Investment (ROI). With the help of a qualified list that yields the proper customer base, you can track your efforts, and consequently you can evaluate your ROI.
With proper and effective list building, you can regularly send articles and information to people who are actually interested. In a sense, your list is a highly targeted traffic. All you are really investing is the time to create a periodic newsletter, and you are all set. Email subscribers are more likely to make a purchase to support you.
Eye Opening Facts:
Now, let me take you through some crazy, eye opening facts that will make you understand the power list Building offers your business:
Data like this makes it clear there is a lot of money in List Building. And while lots of people might be talking about it, very few can really teach you how to productively use List Building on behalf of your business.
5 must-have elements when you build a list
There are 5 principal elements you should be aware of when building your customer lists.
1. Squeeze Page / Landing page:
A Squeeze page (a.k.a., "opt in page" or "landing page") is a web page that contains information about your products and services and is designed for capturing your customers or potential customers contact information.
By offering valuable information and/or gifts, you can use the squeeze page to motivate your website visitors to subscribe to your email opt-in list with their name and email addresses to receive more information about the product or service.
2. High Quality Incentives:
An incentive is simply a free gift or offer that you give away to your new subscribers. The initial step to build your list is to get the visitor to opt for the equitable incentive in turn for their contact information.
When a prospect signs up, this gives you their permission to follow up and potentially create future sales.
When you create an incentive for your audience, you need to be sure that it is of the highest possible quality. You should really give some thought to make it both compelling and well-presented.
You can also aid retention by continuing to deliver useful information, gifts, coupons, and related offers.
3. Premium Autoresponder Service:
Choosing the right Autoresponder Service permits you to collect subscriber contact info so that you become able to lineup emails and track your vital analytics for your business.
To track list building campaigns and measure your results, you need to enroll with an Autoresponder service provider. There are very popular mailing service providers online like AWeber, MailChimp, GetResponse, IContact, and Constant Contact.
Most email service providers cost about $20 per month and rise as your list grows. However, unlike the others, Trafficwave is a full-featured professional autoresponder with a fixed low monthly fee (only $17.95/month) offering unlimited email campaigns, unlimited emails per campaign, and unlimited subscribers.
The most important factors you need to consider when selecting the best autoresponder for you are discussed in detail here.
4. Highest Quality Traffic:
Traffic is one of the most important assets for any online marketer. If you want to have a huge list of people who are actually interested in your product, getting quality and the right type of traffic is a must. Here is the best way to get guaranteed leads looking for what you are offering every day.
Remember you need to drive traffic that is related to your niche. If you fail to get niche-targeted traffic, your efforts will be much less effective.
You can maximize your list building by using free traffic, such as natural search traffic, social media traffic, forum traffic, article writing traffic, domain name traffic, reciprocal linking traffic, blogging traffic, joint venture traffic, pop up traffic, video traffic, podcast traffic, software traffic, Facebook Traffic, etc. to bring more qualified traffic for your business.
You can compare free marketing techniques versus paid advertising techniques and the Lead Science lead generation techniques by clicking the Lead Science button below.
5. Highly engaging email campaigns:
An effective list lays down the foundation for any successful business. Building a list is one of the first tasks every business performs for its overall growth and development. But all of your list generation efforts will be of little use if you are unable to grab the customers attention.
You need to write e-mails that have a very high list engagement capacity to help maintain subscriber loyalty. Highly engaging emails are the ones that are able to make your customers feel connected, and also readable. Certain strategies like time of posting an e-mail, frequency of sending them, etc. are highly important. You can learn more about effective email marketing with this free membership.
How to build a huge list the Right Way - Step by Step Lead Generation
Building a huge list the right way is not that difficult. It does not take a lot of steps, but you need to apply them in the correct order to get good results. The core necessary steps are as follows:
Step 1: Setting up your Business' Squeeze Pages
Step 2: Setting up your Autoresponder
Step 3: Setting up your Tracking strategygy
Step 4: Driving Targeted traffic to your Squeeze Pages
Step 5: Analyzing your results
The Hottest 10 List Building Tricks for Businesses
Add a follow-up process for hard bounces:
When you remove a list from your database, you will lose the complete data including history, cancelled subscriptions, abusive fusses and bounces. If you worked as a smart marketer, bad email addresses and duplicates should be automatically deleted from your list and it should be sorted and organized at the moment of uploading.
You can use a review process that will write down and compile these types of leads. This will make you able to deal with passive and bounced customers. You can ask for their present email addresses with direct mail to enhance your communication with them.
Time to time measuring list quality checklist:
An on-going testing process is also important in your list building program. It enables you to evaluate your campaign and enhance your possibility to focus and optimize. Complete testing needs attention, a fool proof plan, commitment and vision, and all of these should be a part of your fundamental planning and implementation.
Follow this methodology to get more leads and become successful in your niche:
Test your messages:
To run a successful campaign and get great results, you need to measure your list building campaign by testing your messages and advertisements before spreading them.
You can evaluate your messages internally to check its quality. You just need to create an ad copy, email copy (swipes) and images, etc., that should look attractive. You have to give a personal touch to your message. This will make your audience think that the messages are only for them.
Discover more of The Hottest 10 List Building Tricks for Businesses when you download your free copy of this report and get 100+ free list building techniques.
The Hottest 10 List Building Strategies for Internet Marketers
You are an internet marketer and know the power of having a list. There are a lot of methods to generate leads for your list. The success of your online business is directly proportional to the number of satisfied leads you generate.
Once you get your visitors email address, you can communicate with those subscribers and potential customers in order to build a solid relationship with them.
Here are the 10 list building strategies that will give you an idea on how to build an email list that will increase the rate you add leads to your list. You can implement these strategies to build your list fast.
Twisted Article List Building:
Here, we are not discussing common article writing, but article marketing, which can be beneficial when you twist it. If you are a good writer, you can write for your brand.
To write a good quality article, you have to think out-of-the-box, and your article content should start and end with the most powerful tips. You can include subheadings, squeeze page links, high quality content; and avoid useless content, etc. Your article should be informative.
Distribute your content among the article directories. You can also opt for guest posting which has less competition than article directories. You have to communicate with blog owners and newsletter publishers because there is an excessive need of high quality.
You have to find the best blogs and newsletters which have good traffic, and then request the blog and newsletter owner to publish your articles. Thus, Article list building can give you fabulous results.
Forum List Building:
Forums can be a good way to generate leads for your list if you consistently contribute to the audience queries related to your niche. You can pay attention and target those forums related to your market and get thousands of thread posts and views monthly.
Build your relations with forum members and audiences. You need to behave friendly and supportive instead of pitching them. You have to keep in mind that forum members are customers in the waiting, and when the time is right, you can easily transform them as your subscribers.
Thus you will be able to create an audience list that has a great potential towards your brand.
You will see more of The Hottest 10 List Building Strategies For Internet Marketers when you download your free copy of this report and get 100+ free list building techniques.
Shocking List Building Case Studies
HubSpot is an inbound marketing sales platform that develops software and markets them to help companies attract visitors, convert leads, and close customers. HubSpot wanted to increase its brand awareness to connect with small-to-medium sized businesses to get more leads.
HubSpot built a page on Facebook with tabs of 30-day free trial or request a demo and ran proven ads based on demographic segmentation to motivate its audiences for participation.
HubSpot used LinkedIn professional contexts to interact and strengthen its relationship with marketers. It elaborated its reach by advertising best results oriented offers to boost quality lead generation programs for lists.
Facebook pulled in new business for HubSpot and had increases of 71% in sales, 15% in ROI, and 39% in traffic during the course of the three month campaign. LinkedIn generates 400% more leads within their potential audience.
Salesforce Inc. is a global cloud computing company situated in San Francisco, California, which is well known for its customer relationship management products for all of your customer interfaces.
Salesforce associated with Facebook and used its own preferred marketing developer, social.com and experimented on numerous opt-in driving tactics. To test efficiency, it started with a small budget and targeted the audiences focused on CRM, Cloud Computing and Data Management by offering them a free demo of Salesforce.com.
After being ensured that Facebook would cross their set goal, it made use of custom audiences such as IT Decision Makers, Small Business Owners, etc. It became creative with their ads and offers, and monitored and optimized their list building campaign.
Salesforce generated 3.5 times more high-quality and cost-effective leads, cutting its cost-per-lead goal by more than 50%, and 24,000+ new fans connected to the Salesforce Page.
Thimaya Subaiya, Senior Director of Marketing Strategies for Salesforce.com said, By utilizing prescriptive targeting paired with relevant content, we have been able to identify high quality leads and gain new customers.
See more shocking case studies that experienced huge success when you download your free copy of this report.
5 Great Ways To Build Your List
1. Do Ad Swaps with other people in your industry
If you have not heard of ad swaps before, the concept is quite intuitive: in exchange for incorporating ad for someone else into your mailing, they agree to do the same for you. Typically, this is either done with someone in the same industry or in a related, but non-competing industry.
If done correctly, ad swaps can be both easy and profitable. You can initiate one by first looking for high traffic sites in your niche and in related niches. As you find them, start signing up for their respective newsletters. Monitor the content and decide whether or not it would be a good idea for your idea.
Once you have made the call, contact the list owner and initiate the swap. Let him or her know that you are a subscriber on his/her list; and then tell him/her all about your own list and your proposed idea.
Use this technique every 2-3 weeks and you should see your subscriptions climb rapidly over time.
2. Join Safelists networks
A safelist is a list of email addresses of individuals who have agreed to receive emails from other individuals on the list. By joining safelists, you can gain access to a large group of individuals who may be interested in joining your list.
Of course, as with any other marketing technique, when a particular medium is saturated with ads, the responsiveness to any one of those adds will fall. For this reason, expect your pitches to get relatively small responses.
With that said, if you join enough relevant lists and make your pitches periodically (to avoid the appearance of being a spammer), then you should have no problem picking up quite a few good leads from this strategy.
3. Place an opt-in form on your blog
Another good way to get subscribers is to simply put an opt-in form on your blog.
If people like reading your content and find themselves coming back to read more, they may decide to opt-in to your newsletter, too. After all, why not put yourself on a list to get more of the content you are seeking out on a daily basis?
4. Create a Facebook Fanpage
If you are a Facebook user, you have no doubt seen countless fanpages for various businesses. Virtually all businesses that wish to have a social media presence one. This is a practice you should adopt, too, if you want to develop a social media presence and use it to generate list subscribers.
In short, setting up a Facebook fanpage is not very different from setting up a profile. Just remember to incorporate all of the relevant information about your business on the page, along with links to your list and to various freebies. Also, consider giving people who like your fanpage discounts or coupons for various products.
Of course the key to a good fanpage is getting lots of followers. When you get the BRANDNAME guaranteed daily lead generation solution, you will also discover how to get 10,000 followers in just 1-2 weeks.
5. Use banner advertising
Banner advertising has long been a mainstay of webmasters. While it is difficult for newcomers, it can be very rewarding if you spend the time to 1) create a good banner; and 2) find the right networks.
To get a good banner design, consider spending a little money on Elance.com. Next, place your banner ad in a rotating exchange (and also agree to put the code for other banners on your own site). You may consider one of the following two sites, which simply allow you to purchase a rotating banner slot on various sites: http://www.adwords.com or http://www.adroll.com/, but an even better way is to get unlimited banner ads with the opportunity to build a huge monthly income automatically.
Want Over 100 More Great Ways To Build Your List?
Then click here and download your free copy of this report and get over 100 great techniques you can use to build your list.
I hope you have enjoyed this online training guide, and I wish you amazing success. For even greater success, I invite you to get the most out of List Building by getting access to the complete Training clicking here. Or you can get the full video/audio course free when you discover how to get 50 highly-targeted leads every day guaranteed using Lead Science.
The Lead Science Methodology
There are lots of great ways to generate leads and build a list using free and paid marketing venues. Trade-offs between them are briefly discussed in the video below. However, you can get more details and the best of both approaches with guaranteed results using the Lead Science lead generation techniques to build a list.
Thanks so much for the time you have dedicated to learning how to get the most advantages from effective list building and lead generation.
List Building Resources
Many other resources to improve your list building results are available when you get the full course. You can get the full List Building Made Easy audio & video course here, or you can get it FREE when you get the Lead Science Targeted Lead Generation System.
Click the Lead Science button above and I will show you how you can actually get paid to get guaranteed targeted subscribers to your lists every day.
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